Academic or Training Intiative in the Bpo Industry:

As part of this programme, “English teachingprofessors and lecturers from over 25 colleges were identified across tier-II cities in Andhra Pradesh and they were trained on different facets of communication. This pilot project turned out to be a success and was extended to tier-II cities across India. This is a first of its kind, free of charge (academic or training) initiative in the BPO industry. Perhaps, the most significant CSR initiative of the company is the opportunities it offers the differently-abled. The company believes in providing an equal platform to them.
Sumesh Menon, an HR associate, is physically challenged and his job involves creating a comprehensive database of potential candidates and updating it regularly. “I have been working at 24/7 Customer for a year and 9 months and would continue to work here as long as I can, he says. Ashwini, a visually-challenged person, works in the HR recruitment team and her work involves scheduling and confirming the date of joining of possible candidates. Ashwini finds it a great privilege to be able to be “independent
Another employee, Roshan, is visually challenged. He is part of the learning and development department and his role is to conduct web research. “It has been a great journey till now and the company has been very supportive in all my endeavours. My colleagues have always involved me in all activities even if I am hesitant especially during the sports day celebrations. I have created a place for myself in the organization as well as among my peers who are very supportive and understand my limitations, he says. Visually impaired after an accident, Jason works as a quality analyst.
His job involves checking quality compliances met by telemarketers when a sale is made. Jason met with an accident when he was studying for his II year PU and had to discontinue his studies as he became blind after the accident. “The company has been supportive. They even allow me to report 2 hours later than the normal reporting time, he says.
Among their other initiatives, employees of 24/7 Customer have worked with the organization Janaagraha and supported their programmes, like educating the underprivileged and slum dwellers. The employees had also voluntarily contributed half a day’s salary for Parkman, an educational institution for the underprivileged. Over 1,500 employees participated in this initiative. “Over 350 man-hours have been dedicated for their cause,the company officials said. In keeping with the theme of nurturing and upholding the youth of the country, 24/7 Customer is associated with the Raleigh School, a co-operative community for children, parents and teachers that fosters a love of learning in an atmosphere of challenge, inquiry, and respect.
This educational programme is designed to preserve and enhance each child’s innate curiosity and learning through creativity and by creating a stimulating environment. The employees and management members of 24/7 Customer have volunteered and been actively involved in various school initiatives like “adopt-a-child programme.
They also spend time regularly with the children and help them in their education and learning activities. The in-house CSR team leads the workplace-related initiatives on environment. It began with the ‘Environment Awareness Quarter’ for the employees across the centres in India. The initiative was started with an exhibition of paintings by an employee, on the theme of ‘Save the Environment’ at their Bangalore campus.
Children of employees of all age groups were invited to participate in the painting competition, based on the same theme. The company has also distributed saplings to all the employees to be planted at their residence and also conducted a walkathon.24/7 Customer continues to strive to give back as much, if not more than what they have received from society.